Sports Pouch Beverage Company, Inc. Aligns Itself in the Fastest Growing Niche in Beverage Industry

CORONA, Calif., May 30, 2007 (PrimeNewswire via COMTEX) -- Sports Pouch Beverage Company, Inc. (Pink Sheets:SPBV) President/CEO Mr. Gil Arvizu, and J. Perricone, President of Perricone Juice Company, will deliver organic juices packaged in an aesthetically pleasing and convenient individual serving sports pouch to the beverage market.

Perricone Juice Company is an established supplier of 100% juice products to a multitude of popular restaurants, hotels, airlines and dairies throughout the country, while the Sports Pouch Beverage Company has a patent pending design for the beverage industry that is both convenient and savvy in appearance and appeal.

Beverage pouch demand is driven by the package's aesthetic appeal, reclosability, freshness protection and ability to differentiate products on store shelves.

The Sports Pouch Beverage Company offers the organic beverage industry a flexible, individual-serving portable drink pouch with a push-pull, easy to open and close Sports Cap filled with organic and natural juices. Combining the hottest of packaging products with the rapidly expanding organic niche in the beverage industry is a stunning combination of product and packaging, each entity complementing the other.

U.S. pouch demand is expected to climb 6.3 percent a year through 2010. Based on a new study by Cleveland-based researcher The Freedonia Group, sales will top $6.5 billion in four years from a total of about $4.8 billion last year.
In the food and beverage markets, pouches are forecasted to grow 6.1 percent annually through 2010 to $5.2 billion, The Freedonia Group says.

The U.S. organic-food market generated about $13.8 billion in sales in 2005, up from $11.9 billion in 2004 and $3.6 billion in 1997, according to market-research firm Nutrition Business Journal. The firm estimates organics will reach $15.5 billion this year.

In 2005, sales of organic beverages topped out at U.S. $1.9 billion according to the Organic Trade Association's 2006 Manufacturer Survey.

Natural Specialty Sales, Inc., an Acosta Company, will be the National Food Broker to represent Perricone Juices in the Natural Food distributor industry. With offices in every major city in the U.S. and Canada, Acosta currently serves more than 1,300 consumer packaged goods companies.

Acosta's Natural/Specialty Sales, LLC division, was founded exclusively to serve manufacturers of natural, organic, gourmet and ethnic foods. Through this division, Acosta calls on both natural food stores and the growing number of national supermarket chains that feature natural/specialty food aisles.

"Acosta has 11,000 associates in North America, has deep industry relationships at the headquarters level and significant presence at store levels. These strengths are vital to our introduction. We are looking forward to rapid growth of a stunning product on the cutting edge of two industries: the beverage industry and the packaging industry," said J. Perricone, President of Perricone Juice.

Sports Pouch Beverage Company, Inc. (SPBV) President/CEO Mr. Gil Arvizu, when announcing a line of private label organic drinks for the single-serve aseptic juice sector packaged by Sports Pouch, noted that he sees an opportunity to market a unique natural and organic product in a number of different and profitable beverage categories.

About Sports Pouch Beverage Company, Inc.:
Sports Pouch Beverage Company, Inc. was established for the specific purpose of producing pull-push spout technology, liquid pouch packaging, as well as utilizing this technology for the development and production of new beverage brands. Sports Pouch Beverage Company, Inc. is the holder of the trademarked name "All American Sports Pouch" and has a "Process Pending Patent" for the Sports Pouch Beverage package with pull-push spout. Please visit our website:

Safe Harbor Disclaimer: Certain statements contained herein constitute forward-looking statements within the meaning of Section 27A of the Securities Act and Section 21E of the Exchange Act. Such statements include, without limitation, statements regarding business and financing plans, business trends and future operating revenues and expenses. Although the Company believes that the expectations reflected in such statements are reasonable, it can give no assurance that such expectations will prove to be correct. Forward-looking statements are typically identified by the words: believe, expect, anticipate, intend, estimate and similar expressions, or which by their nature refer to future events. You should independently investigate and fully understand all risks before investing. These descriptions of the Company contain forward-looking statements that involve risk and uncertainties including, but not limited to, quarterly fluctuations and results, the management of growth, competition and other risks detailed in the company's SEC filings, if any. Actual results may differ materially from such information set forth herein.

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