PHILADELPHIA, Feb. 25 /PRNewswire/ -- Herbal Water, the leader in herbal infused flavored water, is excited to announce its strategic collaboration today with Sunsweet Growers. In addition to an equity investment in Herbal Water, Sunsweet will collaborate in the marketing, sale and distribution of Ayala's Herbal Water® to help meet increasing consumer demand in the strong and growing market of healthy flavored waters.
In announcing the new alliance, pediatrician and Herbal Water creator and founder Dr. Ayala said, "Consumers today are more health conscious than ever. They want natural and organic products and Sunsweet and Herbal Water both recognize this increasing demand. Our new partnership taps into that growth to lead the Naturally Enhanced Flavored Water category."
According to a recent survey published in Beverage Digest, carbonated beverage volumes are now at their lowest levels in the country since 1997. In consumers' enthusiastic search for healthier options, the global rate of consumption of water more than doubled between 1997 and 2005. Purified water is currently the leading global seller, and natural spring water, purified water and flavored water are the fastest-growing market segments.
Herbal Water, a company that debuted in the market in 2007, infuses organic culinary herbs in pure water to make an all-natural calorie free and additive free drink. Herbal Water has garnered a string of awards and rave reviews from food critics across the country and enjoys a growing fan base.
Sunsweet, one of America's oldest and most respected brands and the world's largest handler of dried tree fruits, is recognized for its premier product quality standards worldwide. In addition to nearly 100% market presence in major US food stores, Sunsweet produces, ships and promotes dried fruit and juices globally. These capabilities will greatly enhance Herbal Water's production, logistics and distribution scope and efficiencies for the benefit of both companies, their customers, and Herbal Water consumers.
In discussing the company's strategic investment in Herbal Water, Sunsweet's Global EVP of Marketing & Sales Dane Lance said, "Our Company has always been committed to delivering the highest quality, natural and wholesome fruits and juices that not only taste great, but are also healthy. This is why our new partnership with Herbal Water makes sense. Herbal Water's corporate vision and its unique line of herb infused water fit the healthy whole-foods-from-the-earth philosophy upon which our company was founded."
Concluded Dr. Ayala, "We are thrilled to be working with one of the country's best known and highly respected providers of whole natural foods, and we look forward to a thriving partnership where we can jointly deliver the highest quality delicious offerings to consumers seeking a healthy lifestyle."
Established in 1917, Sunsweet Growers, a farmer-owned cooperative, is the world's largest handler of dried tree fruits, including prunes, apricots, and mangos. Sunsweet represents more than one-third of the global prune market and processes more than 50,000 tons of prunes a year. Sunsweet also produces and bottles premier branded juices, teas and waters for global consumption. For more information please visit www.sunsweet.com.
About Herbal Water:
Herbal Water is the manufacturer of Ayala's Herbal Water, an innovative herb infused USDA Certified Organic flavored water with zero calories, no preservatives, no colors, no artificial ingredients and no sweeteners. The company was founded in 2007 with a core principle that both wellness and great tasting products can come from the same source - natural ingredients such as herbs. For more information please visit www.herbalwater.com