PROVO, Utah, Jan 03, 2008 (BUSINESS WIRE) -- Tahitian Noni International today launched HIRO(TM) Thermo, the newest addition to its popular HIRO(TM) ready-to-drink noni-based beverage line. Combined with the natural heath and proven benefits of noni, HIRO Thermo harnesses the demonstrated science of EGCG and caffeine to help the body burn calories.
The HIRO line now features four distinct beverages: Energy, Mobility, Vitality and Thermo. Each drink offers superior antioxidants and a variety of benefits including joint support, immune support, increased energy, and now metabolism support by burning calories and increasing thermogenesis. All four HIRO beverages have no added sugars and are less than ten calories per can.
HIRO, named after a Tahitian god, builds on the known benefits of the noni fruit. The beverage line focuses on combining noni with healthy ingredients that are widely accepted by the health food industry.
"With the HIRO line, we focused on creating healthy beverages that do not contain added sugars and have numerous beneficial ingredients. The line addresses several functional needs," said Jonathon Gustavson, director of product development for Tahitian Noni International. "For those who are looking for immune support, we have HIRO Vitality; for overall joint health, we have HIRO Mobility; for increased energy, we have HIRO Energy; and now for those looking to increase their metabolism and burn calories, we have HIRO Thermo."
HIRO products can be purchased as single cans or in 24-packs. Tahitian Noni(R) products may be ordered from a Tahitian Noni International Independent Product Consultant, by catalog, by visiting www.TahitianNoni.com, or by calling 1-888-869-9254.
About the Company
Tahitian Noni International is a global, research-driven products company that was the first to introduce the benefits of the noni plant to the world outside Tahiti. Founded by two food research scientists in 1995, the company is a leader in the discovery, development, manufacturing, and marketing of noni-based products including beverages, beauty and spa products, weight management lines, and animal nutrition. Headquartered in Provo, Utah, Tahitian Noni International has manufacturing facilities in the United States, Germany, Tahiti, Japan, and China; and sales offices in more than 30 countries worldwide.