Tara Dairies, and ingredients company LycoRed, both of Israel, took the top Cream Award in the Dairy Innovation Awards 2008, with YOU â a range of fortified dairy products targeting women 30-40 years old. The awards, held at the Grande Bretagne Hotel in Athens, Greece, were organized by Zenith International Publishing through its dairy innovation magazine.
âWe are very proud to receive the top dairy award for our new product line YOU. It reflects our mission to become the most innovative dairy company in Israel. In a short period we opened a completely new category of dairy products designed for women with a hectic lifestyle,â says Nir Kanias, Deputy Marketing Manager at Tara Dairy.
âThis is a good example of LycoRed ability to create innovative solutions for dairy companies and we are thankful to Tara Dairy for making it possible for us to prove our capabilities in such an innovative product line like YOU,â notes Udi Alroy, V.P. Global Marketing and Sales at LycoRed.
With categories for dairy drinks, desserts, cheese and children's products, along with categories for health, packaging, school milk and marketing initiatives, the awards attracted more than 90 entries from 21 countries.
âOur second Awards attracted a wide range of entries from around the world,â said dairy innovation Editor Geoff Platt. âThese entries came from dairy companies and organizations both large and small â but all illustrated the high level of innovation, the high quality of the work and the diversity of activity that is going on in this exciting industry.â
Tara Dairy was chosen as the most innovative food company in 2006 according to market research that surveyed 3,000 consumers. Tom & Jerry drink milk, YOU yogurt drinks and Tara cottage cheese are among the Tara Dairy products that were awarded the âbest product of the yearâ title by Forum Publishing.