ITO EN, the world's leading purveyor of green tea announced that its award-winning ready-to-drink, Teas' Tea and Oi Ocha have received official verification from the Non-GMO Project, the only independent verification program for GMO avoidance in North America. With official verification seals for eleven unsweetened flavors, this achievement represents ITO EN's commitment to natural and high quality products.
Non-GMO verification products allow consumers to make fully informed decisions and support sustained availability of non-GMO choices.
"We are pleased that our products are in compliance with the Non-GMO Project standards," says Rona Tison, senior vice president of corporate relations. "The rigorous testing process is an assurance to consumers that our products are transparent and clean of any genetically modified organisms."
Teas' Tea was created from the Japanese expression Ocha no Naka no Ocha, which simply means "The Tea of ALL Teas!" Thoughtful sourcing and meticulous brewing methods ensure "Only the Purest Tea." Authentically brewed with whole loose leaf teas, the Unsweetened Teas' Tea and Oi Ocha Japan's number-one-selling green tea are high in antioxidants and vitamin C, with zero calories.
The company recently reduced the packaging of its ready-to-drink bottles to 18.7 grams compared to the industry standard of 24 grams. With a lighter gauge bottle and smaller bottle caps, the company is committed to reducing its carbon footprint. Recognized for its environmental initiatives, ITO EN has been awarded for the innovation of eco-friendly products and recycling of its tea leaves from its signature tea beverages.