Try low-cal drinks made with Qorus at FiE

Try low-cal drinks made with Qorus at FiE

Celanese's sweetener system enables beverage formulators to balance sweetness and flavor while masking off-notes.

Celanese Corp. (NYSE: CE) and its food ingredient business, Nutrinova, invites attendees of FIE 2013 to experience the authentic taste of its Qorus™ sweetener system in a variety of beverages and yogurts (Hall 8, stand K01). Qorus, an innovation based on the needs of food and beverage developers, enables them to balance sweetness and flavor while masking off-notes—and ultimately delighting consumers. 

“The Qorus sweetener system was designed in response to beverage developers’ concerns about the difficulty of blending various sweetener and flavor components and the lengthy time needed to bring products to consumers,” said Diana Peninger, vice president and general manager of Nutrinova, Celanese’s food ingredients business. “With Qorus, formulators can achieve their sweetness profile quickly and the consumer appreciates the authentic taste profiles at reduced calorie levels.”

One of the first commercial products developed with Qorus is sinetta multivitamin juice-based drink from Sinalco. “Sinalco was pleased to partner with Nutrinova on this exciting line extension. Our sinetta line of products boasts ‘100 percent Pure Taste’ and this was readily achievable utilizing Qorus in the multivitamin and pomelo products,” said Mongi Goundi, managing director of Sinalco International Brands. Nutrinova will be offering samples of sinetta multivitamin and sinetta pomelo in their booth alongside other beverages and dairy products. 

The first products in the Qorus portfolio, called Qorus Dolce, are intended for use in reduced and no-calorie beverages and dairy products such as milk and yogurt. The Qorus Dolce 1000/1100 line is designed for 30 to 70 percent sugar reduction while the 2000/2100 line is intended for 50 to 100 percent sugar reduction in carbonated and still beverages, flavored waters, energy drinks, juice-based drinks and more. 

The company is the original manufacturer of acesulfame potassium (Ace-K) which it offers under the brand Sunett® high-intensity sweetener for use in a variety for end uses including beverages, dairy, confectionary, gum, ice cream and more. Nutrinova potassium sorbate and sorbic acid products are available in food and pharma grades and protect products in a wide variety of food and non-food applications such as beverages, baked goods, cosmetics, pharmaceuticals and others.

Visitors can learn more about Qorus and sample it in a variety of beverages by visiting Nutrinova at hall 8, stand K01 at FIE Nov. 19 to 21. Find more information online at


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