Beginning in March, Yakult U.S.A. Inc. will make its signature probiotic dairy beverage, Yakult, available to consumers in the country's second largest economy - Texas. Yakult will be sold in Wal-Mart, Kroger, Safeway Inc.'s Tom Thumb and Randalls chains, H-E-B, and several independent stores. Officially, Texas is the fourth state Yakult has launched into since its U.S. debut in September 2007. The company has a unique rollout strategy, focusing on regional markets and developing strong consumer education programs regarding probiotics and healthy lifestyles.
"Our mission is to create a healthier society across the U.S.," says Vice President and C.O.O. Mr. Teruo Tabuchi. "With the momentum of these powerful grocery chains, we are looking forward to great success in Texas."
Yakult is poised to be one of the leading probiotic drinks on the market and is doing well in the current sales areas of California, Arizona, Nevada and select niche markets. Most recently, Yakult penned a West Coast deal with Safeway that included more than 200 stores in Northern California, Phoenix, AZ and Hawaii. Internationally, Yakult is one of the top probiotics companies, selling in excess of 25 million bottles daily. It is recognized as being the world's first consumer-packaged probiotic drink and the inspiration for today's functional food and beverage categories.
In addition to its highly credible reputation, Yakult has 70 years of scientific studies under its belt and maintains an affordable price. Each 2.7 fluid ounce bottle contains around 8 billion live and active probiotics called Lactobacillus casei Shirota, an exclusive Yakult strain known for benefiting the body's digestive and immune systems. Yakult is sold as a 5-pack and being introduced at $2.99, or roughly $.60 per bottle.
Yakult is available in more than 30 countries and regions around the world. Yakult U.S.A. Inc., a subsidiary of Tokyo-based Yakult Honsha Co., Ltd., is headquartered in Torrance, CA. It supports Yakult's business in the United States and Canada. Yakult was originally produced by microbiologist Dr. Minoru Shirota in 1935 in Japan. Scientists all over the world continue to confirm and expand knowledge regarding the benefits of probiotics and Yakult. Yakult Honsha Co., Ltd. was established in Japan in 1955 and is regarded as the world's pioneer of probiotics. For more information, please visit www.yakultusa.com