Zevia crushes mainstream markets

Zevia crushes mainstream markets

Leading natural zero-calorie soda brand capped record-breaking Q2 by becoming the number 17 low-/zero-calorie soda brand in supermarkets.

Zevia, the leading natural zero-calorie soda brand, turned in a record-breaking second quarter, with sales growing 60 percent to 17 million cans versus the same period last year. Zevia capped the quarter by becoming the number 17 low-/zero-calorie soda brand in supermarkets in the four weeks ending June 8, 2013—the the only brand among the top 20 not owned by category leaders Coca-Cola, PepsiCo and Dr. Pepper/Snapple.

"Stevia acceptance has reached a tipping point and we are proud to be leading that effort in the soda category," said Paddy Spence, CEO of Zevia. "Nielsen recently reported that 47 percent of U.S. households have stevia in their pantries and equally telling, the major beverage companies have started using it in their cola products, closing the loop on their current use of stevia in juices, teas and sports drinks."

Zevia's second quarter saw distribution grow to more than 15,000 outlets in the U.S. and Canada, with key new accounts, including Safeway, Harris Teeter, HEB, Meijer, Marsh, Bashas', Albertsons LLC and Ingles Markets. Zevia also launched glass bottles for natural food stores and broadened distribution of 16-ounce single serve cans in the natural and supermarket channels.

"By design, our initial focus was the natural channel and then supermarkets, because we saw time and again that Zevia was a planned, multi six-pack purchase. We are just beginning to think about other open channels, such as gas stations, convenience, liquor, restaurants and national price clubs. We are very excited to continue growing the availability of great-tasting sodas without the ingredients that consumers are looking to avoid."


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