On May 7, the Environmental Protection Agency released an assessment of 1,4-dioxane that showed that the chemical is 17 times more potent than the agency had thought. 17 times! Really? That stuff is showing up in our household cleaners and personal care products. Wait, I take that back: It's showing up in our kids' personal care products. Granted, the study was based on oral dosage, important because 1,4-dioxane is also found in goundwater. The Organic Consumers Association posted an interesting story on the EPA findings this week. How are you talking with your customers about chemicals like 1,4-dioxane?