This month, shoppers will be on the hunt for products that help them stick to their health-focused New Year’s resolutions. Social media is a perfect way to connect with these customers—and drive traffic to your store. Try these social media tips that play up your store as a health and wellness destination.
Nearly everyone makes a New Year’s resolution. On your natural store’s Facebook page, ask your fans about their craziest resolutions. Follow up with product picks and special deals that can help them meet these goals and drive store traffic.
Search Twitter for keywords such as “#newyearresolution” and “#health” to find people who are tweeting about their health resolutions. Tweet to them about your store’s offerings. For example: "@cbaginski: Our supplements specialists can’t wait to meet you to help with your healthy goals!”
Create health tips for all 31 days of January and tweet one a day to your followers. Use content from NewHope360 and our magazines, such as Natural Foods Merchandiser, as your guide. For example, “Want to shop non-GMO? There's an app for that! http://bit.ly/qEx2Q4”
- Do you offer daily coupons or deals on your store’s website? Take a cue from online supplements retailer Vitacost and post them frequently on Facebook and Twitter. Find examples on @Vitacost's Twitter page.
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