550 (more) reasons to attend Expo West 2012

550 (more) reasons to attend Expo West 2012

If you’re attending Natural Products Expo West later this week in Anaheim, Calif., expect to see lots of new faces. According to my colleague Adam Andersen, the show manager for Expo West, a record 550 first-time exhibitors will be showing off their products at this year’s event.

This is great news for retailers, who make the annual Anaheim pilgrimage to discover new offerings that can generate additional sales and bring new customers into their stores. The growth in first-time exhibitors is also a sign of the improving economy—and of the continued passion and innovation that have always driven success within the natural, organic and healthy products market.

A bunch of Expo exhibitor newbies hail from Boulder, Colo.—my home base. They include Bhakti Chai, Hope Hummus, New Planet Beer Co., Rush Bowls, Sir Richard’s Condom Co. and SolBites. You can meet these and other first-time exhibitors in the Hot Products Pavilion (also known as Hall E) on the lower level of the Anaheim Convention Center.

Will you be a first-time exhibitor at this year’s Expo West? Tell me (and the rest of the natural products community) about your company and offerings in the comment section below.

Also, be sure to check out our Expo West/Engredea 2012 page, which includes lots of information that will help you make the most out of your time in Anaheim.

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