NBJ Blog

Clorox plans launch of Green Works brand

The company that recently shelled out $925 million for Burt's Bees (a 5.6x revenue multiple!) just announced that it is launching a "green" line of cleaning products, according to www.sfgate.com.

The entire natural household product is very hot right now for new product launches, VC investment and acquistion. NBJ's January 2008 issue is on Natural Personal Care, Cosmeceuticals & Natural Household products. Early estimates indicate another year of double digit growth for NPC and nearly 2x that NPC growth for natural household products.

Stay tuned for more on NPC from NBJ. In the meantime, if you need to get up to speed quickly on this hot sector, check out some of NBJ's past research issues on NPC.

TAGS: Healthy Home
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