Greatest Show on Earth


Greatest show on earth

I went to the circus last weekend – the real deal, PT Barnum’s outfit, clowns, flying trapezes, tamed tigers, dancing elephants. The kids, of course, loved it.

            But there was also an act aimed at adults. I’m talking about the protestors out front, saying the circus mishandles elephants as part of its training regime.

            What’s a conscious consumer to do?

            Is the only protein source we eat be plant-based? 

Is every animal we kill for food done so in a way that is, be definition, inhumane?

            Did we fight our way to the top of the food chain only to give up the game?

            As we assemble at Natural Products Expo East in Boston this week (certainly one of the greater shows on earth), we will see many values-based companies – who are offering not just food, but nutrient-dense live food, perhaps Fair Trade-certified, possibly organic, whose facility may be powered by wind. We make. Consumers decide.

            The circus, I think, has listened to the protestors – there seemed to be quite a bit less animal acts than I remembered.

            American consumers are also gravitating to natural food stores, likely out of concern for just what processed foods are really good for, what’s in them, how they’re made, and how healthy they really are. Call it the triumph of the ethicists.

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