NBJ Blog

Japanese Nutrition Industry Overview by Paul Yamaguichi

Though I've never met the man in person (something I hope to do so soon), I've admired Paul Yamaguichi's work in the pages of Nutrition Business Journal's Global Nutrition Industry Overview issues for years. Paul is the founder of Paul Yamaguchi & Associates Inc., a publishing, research and consulting firm specializing the Japanese nutrition, functional food and nutraceutical market.

Paul's most recent review of the Japanese nutrition market, can be read on NPICenter.com. Here's a teaser.

"For the last 20 years the Japanese nutrition industry has averaged 12% annual growth. Between 2000 and 2001, it grew 22%, its biggest gain in a decade. Between 2002 and 2004, the growth rate was a modest 4% a year. Growth started to slow in 2005 to 2% a year—but it was still growing.

We can all experience a slow year in business, but whoever thought the market would contract? In 2006, the Japanese nutrition market fell by 2% to $25.9 billion from a year ago. Is this a growing pain or an indication of larger issues for the nutrition industry?"

Paul's explanation of the decline of the Japanese market is excellent. To read more, click here.

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