Letter from Supply Side West

Las Vegas--So what’s a finished products gal like me doing at Supply? I’m here for you, the retailers. My goal is to discover what ingredient formulators are talking about to give retailers a glimpse of what might be coming down the pike. I’ll let you know what I discover on the show floor on Thursday.

Today I hit some educational sessions. Steve French from Natural Marketing Institute talked to a packed room about coming finished goods food trends. Customers will want ingredients lists that are short and recognizable, he says. And ideally with less “negative ingredients” such as HFCS, trans fats and sodium. One take away was his emphasis that “consumers don’t buy ingredients, they buy benefits.” Although the ingredient market may not want to hear this, retailers can use this information to their advantage by simply thinking condition specific throughout their stores.

While learning about the latest ingredients tomorrow, I am looking forward to tasting finished products featuring some of them. On my hit list: cheese fortified with fish oil; protein-fortified flavored coffee; caffeine chewing gum and high protein bagel chips.

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