New app translates confusing ingredient labels

Who hasn’t become a little discouraged after trying to decipher a 25-ingredient long label on a box of food? If you’re like me, you may have attempted this once or twice, realized it was an act of futility, scratched your head and decided to leave your health to providence and the FDA. If all those sulfates and bromates were really that bad, they wouldn’t be allowed, right? Maybe, but probably not.

“Don’t Eat That,” a new phone app, show’s that what the FDA ok’s may not be ok with you. Scroll through hundreds of food additives. Those in red can be problems. Potassium Bromate, for example, found in bread and other flours is considered a carcinogen and prohibited in most countries. It’s not banned in the US, but California requires a label to warn consumers when it’s used.” Knowing that, who wouldn’t think twice before reaching for a generic loaf?

More than that, the app breaks additives into helpful categories: Problem ingredients, harmful to kids, banned ingredients, carcinogens, genetically modified, etc. You may find that something that sounds ominous, Alpha Lipoic Acid for example, is actually quite harmless. This fatty acid is used as a supplement and antioxidant.

Finally manufactures can’t hide behind ingredients they know the general public can’t understand. As our standards increase, so will theirs.

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