The nutritional raw materials & ingredient supply space isn't a Birkenstocks and hacky-sacs crowd. At Natural Products Expo West, you simply have to walk down to SupplyExpo in Hall A to experience the difference first-hand. And while the Natural Products Expo side of the show is more popular, the real innovation happens at SupplyExpo.

The business of nutritional raw material & ingredient supply is a lesser-researched part of the nutrition industry value chain. We’ve made it our specialty to shine light on this part of the nutrition industry and try to make sense of the global supply landscape as it pertains to the U.S. market for nutrition products.

High transportation costs, a weakening dollar and a weak economy all conspired to challenge ingredient suppliers in 2007 and into 2008. Mother nature didn’t hold back either. Suppliers of herbs and botanicals were also impacted by droughts, flooding and other server weather across the world.

As with challenges, opportunities for nutritional raw material and ingredient supply companies were fairly universal, according to executives in the nutrition industry’s supply chain.

Regulatory stabilization, geographical diversification and the implementation of GMPs are all on executives minds in 2008 and covered in detail in NBJ’s latest market research report.

All of this and more is covered in NBJ's Nutritional Raw Materials & Ingredient Supply Report...one of the few places you'll be able to find a broad and deep analysis of the nutrition industry's value chain.

-Patrick