Organic denim for everyone

You might opt for organic sheets, organic towels … how about organic jeans? Wal-Mart and KMart are joining companies like Levi’s, James Jeans, and Seven on the organic clothing bandwagon by adding lines of organic denim made by Greensource.

Greensource is a Seattle-based apparel company that uses certified organic cotton, meaning they use cotton that has not been grown using synthetic fertilizers, growth regulators, chemical pesticides or genetic engineering. Organic cotton must live up to the same standard that USDA sets for organic fruits and vegetables. And with an average of one pound of chemicals going into every conventional pair of jeans, organic may be the smarter choice. Greensource has also created a tool to trace the product from field to store. By entering a product number on their website, consumers can learn exactly where their pair of pants was grown and made.

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