Pretty Products for Healthy People Minus Many Lousy Chemical Substances.

My heart warms with the mere mention of “acronym.” That A in math class? Thank you PEMDAS (Please Excuse My Dear Aunt Sally). Bragging rights in astronomy? MVEMJSUNP (My Very Educated Mother Just Served Us Nine Pies). This time an acronym from Best in Beauty’s “Labels for Life” initiative is getting us thinking about what’s really in our makeup by calling out some of the most common—and potentially dangerous—chemicals lurking in personal care.

Pretty-Phthalates

Products-Propylene Glycol

For-Formaldehyde

Healthy-Hydroquinone

People-Petroleum

Minus-Mercury

Many-Mineral Oil

Lousy-Lead

Chemical-Colorants

Substances—Sodium Laurel Sulfate

What are your tips for purchasing safe cosmetics?