According to a recent survey by the Food Marketing Institute, almost 70 percent of consumers are buying fewer luxury foods and 60 percent reported buying more store-brand items. Along those lines, Asheville, N.C.-based Earth Fare announced last week that the chain has rolled out more than 400 new natural and organic store-brand products.

Think your store is too small to have a private label program? Check out NFM’s guide to private labels for expert advice. And make sure to look in our October issue for other tips about how to stay afloat—and even flourish—during tough economic times.