Today, shoppers can scan products on store shelves, compare prices from their living rooms, and comment on past purchases—all with their smartphones. Such functionality on the go has started to make even laptops seem archaic. An estimated 31 percent of mobile users own a smartphone, and that number should continue to soar in coming years. And since your customers are smart, savvy and invested in their purchasing decisions, many are eager to go mobile with you.
If you haven't yet tangoed with mobile technology, you’ve likely wondered whether it could benefit your store. Apps can help foster community between you and your customers, which in turn promotes brand loyalty. They let you send coupons, newsletters and sales alerts directly to customers and can even help you learn more about their lifestyles and purchasing patterns.
But of course there are costs, labor and time involved in devising and implementing a mobile strategy, and you want to make sure you choose the platform best suited to your needs. And don’t worry—you’re not alone if you don’t know where to begin.
If you’re at Natural Products Expo West this week, be sure to check out our Retail Mobile Apps education session on Friday, March 11 at 2:45 p.m. in Room 207B. Gina Rau, marketing product director of health and wellness marketing company Aisle7, and Ricardo Rabago, social media specialist at Seattle-based PCC Natural Markets, will explain how industry leaders use mobile technology to spark sales and build brand loyalty. They’ll delve into the possible perks and potential challenges of both building an app specifically for your store and working with an existing platform. They’ll provide tools to help you evaluate whether mobile might be a solid decision for your needs.
Whether you leave the session with mental blueprints for a new app or you decide that going mobile is something to revisit down the road, you’ll definitely walk away with a wealth of information that’ll make retail mobile apps much less of a mystery.