When a supplement manufacturer markets out of the box—it gets my attention. When it offers $10,000 to a natural products store, I want it to get retailers’ attention.
Met-Rx, a division of NBTY, is using a savvy marketing idea—the kind our industry doesn’t see too often, ok, has never seen, and an opportunity for a retailer to win $10,000—hence this blog topic.
The supplement manufacturer has joined forces with Starz cable channel, the producer of Spartacus, to create a social media driven contest which will land the winning consumer a walk on role in Spartacus. If the winner mentions your store, you get $10,000.
You may remember Met-Rx from the 1990s before the brand found its niche in the GNCs and vitamin Shoppes of the world. But the company is hoping the new campaign and retailer prize will get natural product retailers’ attention. The approach that uses social networking and national television got mine.
Here’s the deal:
Consumers create a 1-minute video portraying their inner warrior (weight lifting, dancing, yoga, etc.). The videos go to the Met-Rx Facebook page where viewers can dialog and vote for their favorite. The winner gets a trip for two to Spartacus on location and a walk on role on the show (and a year’s supply of products). If the video lists your store name—you get $10,000.
To help retailers draw attention to the contest, Met-Rx is offering a Retail Kit with posters, flyers, coupons, etc. For more information and discount offers, call 800.818.7672