Morgan Bast's Blog

Retailers going mobile

First you had to get a website to keep up with your technologically-inclined customers. Then came Facebook and Twitter. And now you need a mobile phone system? The National Retail Federation thinks so and wants to prepare you for the modern world.

The NRF’s new “Mobile Retail Initiative” plans on preparing retailers for customers looking to get information about products, make purchases and stay informed about news in the naturals world – all on their mobile phone. They also will use this initiative to help retailers branch out their marketing efforts and point-of-sale systems to work with cell phones.

Think your shoppers aren’t mobile-friendly? Think again. As of June 2009, 89 percent of the population of the U.S. had a mobile phone. 74 percent of them are active text message users and 20 percent have smart phones. Of those that have a smart phone, 25 percent are “iPhone Moms,” a natural products retailer’s strongest demographic.

“‘iPhone moms,’ are college-educated mothers who use their smartphones for store locating, comparison shopping, managing shopping lists, couponing, scheduling and downloading games and entertainment apps,” Fierce Developer said.

If your store isn’t quite ready to go mobile, improve your online presence and social networking outreach. For those that want to find your coupons, shopping tips or product information and use a smart phone, they’ll be able to access your website in your store on their phone.

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