Vuka, which means "wake up" in Zulu, launched a new line of energy drinks today that are geared toward different occasions throughout the day. The new Denver-based company introduced Vuka drinks "Awaken," "Workout," "Think," and "Renew" at the Cherry Creek Farmer's Market in Denver. Zulu also will sponsor the market, which runs every Wednesday and Saturday through Oct. 31.
The company is owned by CEO Alexia Bregman, who has a background in marketing. A handful of employees are working on getting the product in stores. Right now, it's only available online at vuka.com, but Glenn McDonald, vice president of sales and distribution, said the company is planning to announce that Vuka will be carried in a large-chain naturals store in the coming weeks. It retails at 3.49 for a 16-ounce aluminum bottle.
"Awaken" is made up of 50 percent juice and enhanced with Vitamins A, C and E. Vitamins B3, B5, B6 and B12 are in all of the drinks. "Think" is a lightly carbonated pomegranate and lychee drink that has DMAE, ginkgo, biloba and panax ginseng. "Workout," also lightly carbonated, has a berry lemonade taste and is made with Rooibos (African Redbush). It contains L-carnitine, potassium, sodium and magnesium to restore vital fluids and minerals before, during or after a workout. "Renew" is meant to be a reviving drink. It is a mango peach drink with caffeine, panax ginseng, D-Ribose and taurine.
What makes Vuka unique is that it is all natural, not heavily carbonated, tastes great and won't keep you up at night, Bregman said. It is geared toward individuals age 30 and older, she added.