How can back-to-school brands keep up in the COVID-19 landscape?
A widespread shift to at-home learning makes online offerings especially important.
"We're living in unprecedented times."
To be honest, I’d be fine if I never hear that phrase again. Like, ever. And I think I speak for a lot of us when I say that. But despite how draining and demoralizing it is to hear what has become the “COVID-19 anti-mantra,” there’s a sobering truth to it.
These are unprecedented times. Among the social, racial and economic reckonings occurring in the U.S., on top of it already being a wildly important and controversial election year, we’re deep into a pandemic that’ll last for years. How could things possibly get any more stressful? Oh yeah... it’s back to school season.
With so much uncertainty at play, we’re set to be ambushed by a new wave of questions: Will the learning be physically distanced or virtual? Is it safe to buy school supplies? How does one parent, guide learning and work all at once? And these questions only scratch the surface… whew.