4 drinks that are driving the freshness revolution

Nutrient-dense beverages are trying to get as close as they can to that unadulterated, fresh-squeezed, fresh-from-the-ground, freshy-fresh look, taste and pleasure. Here are four representatives of the New Way Forward, who get there via HPP technology (sometimes known as high-pressure processing) that preserves the drinks by pressure, not heat - which HPP experts note routinely denature the nutritional content of the contents.

We talked with Greg Steltenpohl, CEO of Califia Farm

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