(Aspar)taming fears

In an effort to boost waning diet soft drink sales, Coke launches new advertising promoting the safety of aspartame in its diet beverages.

Facing sales flatter than a open can of Diet Coke left overnight in your car, Coke's launching a new advertising campaign promoting the safety of artificial sweeteners used in its diet drinks. The effort was noted on bevnet.com.

The ads, boosting “Quality Products You Can Always Feel Good About," are appearing in issues of USA TODAY, The Atlanta Journal

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