Based on a thorough and unbiased screening of the European probiotics industry, global research and consultancy company Frost & Sullivan awards Chr. Hansen the 2012 European Product Leadership Award in Probiotics.
According to Frost & Sullivan, “Chr. Hansen is a pioneer in the field of probiotics and has launched an exclusive product line, Probio-Tec®, a unique set of probiotic products that are intended not only to address every condition associated with digestive health but also improves and maintains the immune health. It caters to almost every group of the population—infants, elderly and the general population. The Probio-Tec range is a perfect combination of innovation, technology and science.”
The substantiation continues: “Chr. Hansen’s strains are well documented and are a result of extensive R&D initiatives and substantiate the product’s safety, purity and quality. Chr. Hansen has put together its 138 years of hard earned experience in creating a product line that delivers quality and performance in every aspect.”
Superior probiotic offering
“We are very proud to receive this important accolade,” comments Chr. Hansen’s Lasse Nagell, vice president of sales of marketing, Human Health & Nutrition. “Our customers will be pleased to learn that an in-depth, third-party screening of the highly competitive European probiotics market concludes that Chr. Hansen's probiotic offering is superior. The award is a prestigious recognition of our accomplishments in the probiotics industry.”
Backed by extensive analysis The Product Leadership Award is backed by extensive analysis; companies identified, and product features, innovation, acceptance, value and quality are monitored and evaluated through primary analyst research. This stringent methodology positions Chr. Hansen as a superior market participant.
Five criteria were used to benchmark Chr. Hansen’s performance against key competitors:
- Product features/functionality
- Innovative element of the product
- Product acceptance in the marketplace
- Provides customer value enhancements
- Product quality