DSM launches vibrant clear carotenoid solutions with clean taste at IFT 2014

The company debuted its nature-identical colorants that are part of DSM’s new clear carotenoid solutions that allow for the replacement of azo dyes, which can help manufacturers meet consumer demand for natural-looking, transparent beverages such as energy drinks, flavored waters, soft drinks and sports drinks. 

DSM showcased its clear carotenoid solutions at this year’s IFT Annual Meeting & Food Expo. The nature-identical colorants that are part of DSM’s new clear carotenoid solutions allow for the replacement of azo dyes, which can help manufacturers meet consumer demand for natural-looking, transparent beverages such as energy drinks, flavored waters, soft drinks and sports drinks. It does all this, without compromising on taste or quality. These colorants are taste neutral, as components that can cause off-flavors such as d-Limonene or tween are not used in the delivery system.

With the number of people opting for a more natural, organic or additive-free diet continuing to grow, consumers are increasingly aware of the ingredients that color their favorite foods and beverages. Jens Birrer, Global Marketing Manager at DSM, comments: “We are delighted to announce the launch of our new clear carotenoid solutions, which form part of DSM’s wider portfolio of carotenoid offerings. Our solutions will allow customers to create brightly colored beverages that are crystal clear, with a neutral taste and superior stability, providing an appealing alternative to azo dyes.”

Birrer adds: “As a fully backward integrated and leading supplier of carotenoids worldwide, we are committed to developing ingredients to meet our customers’ needs and help them create more natural beverages with attractive cost in use and the highest safety and quality standards.”

DSM offers a wide range of high performance natural-source and nature-identical carotenoids, which provide manufacturers with light yellow to red coloration options that consistently offer superior stability in beverage applications. These industry leading product forms - in combination with DSM’s application expertise - help beverage manufacturers develop appealing, consumer-friendly drinks.

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