Fleeing the fizz

A new Gallup poll reveals that more Americans than ever try to avoid soda.

According to a new Gallup poll, more Americans are living in fear than ever before…fear of soda.
Nearly two-thirds of Americans say they avoid soda in their diet, according to a July consumption poll that surveyed more than 1,000 randomly selected adults across the United States. More people cower at carbonated, sugary refreshment than ever before. When Gallup began asking about eating and drinking habits back in 2002, 41 percent said they actively tried to avoid soda. That percentage has shot up to 63, according to a release from the research organization, a statistic promising to manufacturers of natural beverage alternatives to soda.

More and more research is revealing the health impacts of soda consumption. A new study presented at the Annual Meeting of the Society for the Study of Ingestive Behavior (SSIB) suggests daily consumption of beverages sweetened with high-fructose corn syrup or sucrose can impair the ability to learn and remember information, particularly when those beverages are chugged during adolescence.

“Studies continue to reveal the adverse health effects of consuming soda, and high-profile attempts to ban the purchase of large individual servings of soda or to tax it have apparently raised Americans' consciousness about drinking it, even if closer to half still consume the beverage,” according to Gallup. Yes, we might fear of soda, but that hasn’t translated into complete avoidance. This is, after all, the land of the free and the home of the brave.


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