Flush flavonoid

FRS raised $20 million more for its quercetin-based supplements.

Quercetin's attracted some true (wealthy) believers. Bevnet.com reports that FRS raised nearly $20 million in an investment round that concluded last week, bringing the total raised by the company since 2008 to $66 million. Investors include Oak Capital’s James Quandt and entrepreneur Tom Lines.

The company's shifting from a focus on direct store delivery in mainstream retail channels to a more supplement-based model, according to Bevnet.com.

FRS features the flavonoid in its antioxidant supplements, promoting the compound as an “antioxidant that naturally triggers your cells' abilities to produce their own energy – without the crash,” according to its website. “Quercetin acts in the body as a 'super fuel' that mimics the effects of exercise by enhancing the production of the body's mitochondria, the energy-producing units in cells. Traditionally, exercise training has been the only practical way to increase the amount of mitochondria in cells.” 

[We report here on another new functional ingredient with a wealth of published research showing its efficacy in increasing the number of mitochondria -- so-called mitochondrial biogenesis.]

Quercetin can be found in many organic substances from the bark of black oak to apples and onions.

The evidence for dietary quercetin and quercetin supplements suggests several health benefits, including some potentially mega-profitably biggies. Benefits may include strengthened immunity, a healthy cardiovascular system, a natural way to maintain normal blood pressure and a healthy prostate, a significant boost to upper-respiratory health in those who exercise extensively, potential help toward maintaining normal blood sugar levels, and a potential support for normal function of the thyroid gland.

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