Quercetin's attracted some true (wealthy) believers. Bevnet.com reports that FRS raised nearly $20 million in an investment round that concluded last week, bringing the total raised by the company since 2008 to $66 million. Investors include Oak Capital’s James Quandt and entrepreneur Tom Lines.
The company's shifting from a focus on direct store delivery in mainstream retail channels to a more supplement-based model, according to Bevnet.com.
FRS features the flavonoid in its antioxidant supplements, promoting the compound as an “antioxidant that naturally triggers your cells' abilities to produce their own energy – without the crash,” according to its website. “Quercetin acts in the body as a 'super fuel' that mimics the effects of exercise by enhancing the production of the body's mitochondria, the energy-producing units in cells. Traditionally, exercise training has been the only practical way to increase the amount of mitochondria in cells.”
[We report here on another new functional ingredient with a wealth of published research showing its efficacy in increasing the number of mitochondria -- so-called mitochondrial biogenesis.]
The evidence for dietary quercetin and quercetin supplements suggests several health benefits, including some potentially mega-profitably biggies. Benefits may include strengthened immunity, a healthy cardiovascular system, a natural way to maintain normal blood pressure and a healthy prostate, a significant boost to upper-respiratory health in those who exercise extensively, potential help toward maintaining normal blood sugar levels, and a potential support for normal function of the thyroid gland.