How innovative approaches redefine categories

Industry veteran Peter Leighton discusses how true leaders do things differently.

If Starbucks founders based their business plan on focus group data, the company never would have launched.
Dear god, we might all still be making coffee AT HOME.
Take a moment to recover from that disturbing thought, then consider Peter Leighton's about Market Makers, innovative leaders like Starbucks brain trust. A strategic consultant, natural products industry vet and founder of integrated consulting group Abunda, Leighton offers insight into how these Market Makers ar

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