Natural Cosmetics Masterclass to tackle greenwashing

Masterclass aims to help companies overcome the technical issues associated with formulating natural and organic personal care products.

Organic Monitor is hosting its first Natural Cosmetics Masterclass in California on Jan. 24. The masterclass has been devised to help brand owners overcome the high level of greenwashing in the American personal care industry.

In recent years, a number of brands, certification agencies and associations have been involved in high-profile lawsuits concerning natural and organic marketing claims and labeling issues. Organic Monitor finds a major reason for the high incidence of greenwashing is the low adoption rate of natural and organic personal care standards.

Although a number of standards have been introduced in the US, the take-up rates remain low. Organic Monitor research finds that less than 10 percent of natural and organic personal care products are certified in North America, compared to more than 60 percent in Europe. One of the most popular standards is USDA NOP, which is an organic food standard applied to personal care products. There is also interest in the NPA and NSF ANSI 305 standards, however formulation issues are discouraging brands to take the certification route.

The Masterclass program aims to help companies overcome the technical issues associated with formulating natural and organic personal care products. In the morning seminar session, details will be given of leading American and international standards (USDA NOP, NPA, NSF ANSI 305, COSMOS, Ecocert, Natrue, etc.), as well as their adoption issues.

The law firm Greenberg Traurig will describe the legislative framework for marketing and labeling of natural and organic personal care products. Details will be given of the California Organic Products Act, which prevents many products to make organic claims in the state. Another seminar will highlight the fragrance options for natural and organic personal care products. The morning session ends with Organic Monitor giving an update on the global market for natural and organic cosmetics, highlighting future trends and business openings.

Judi Beerling, technical research manager at Organic Monitor, will host an interactive workshop in the afternoon session. Titled ‘overcoming technical hurdles’, the workshop hones in on the major formulation issues associated with pure natural/organic personal care products. Details are given of the raw material issues, especially replacement of synthetic preservatives, emulsifiers, surfactants, silicones, etc. Guidance and advice will be given to brands looking to get certification for their products and substantiate their marketing claims.

Natural Cosmetics Masterclass
Organized by Organic Monitor, the Natural Cosmetics Masterclass will take place at the Ritz-Carlton, San Francisco on 24th January. Registration for this interactive training course is limited to 50 delegates. More details on the Natural Cosmetics Masterclass are at

Registration for the Masterclass closes Jan. 18.


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