NPA applauds Consumer Reports' backtrack

Magazine corrects error in vitamin D story; NPA encourages a stronger industry voice in future articles.

The Natural Products Association (NPA) is the leading representative of the dietary supplement industry with more than 1,900 members, including suppliers and retailers of vitamins and other dietary supplements. NPA CEO John Shaw comments on the vitamin D story clarification by Consumer Reports announced today:

“I’m pleased that Consumer Reports has corrected a story inaccurately stating that lead levels in nine out of 12 vitamin D with calcium supplements the magazine tested would have received reproductive risk warnings under California Proposition 65.

“While the story, published in Consumer Reports’ May issue, was overall very positive for our industry – finding that all 32 products tested by the magazine met or exceeded their claimed vitamin D levels – it included this one error that could possibly have been avoided by reaching out to industry experts.

“The Natural Products Association thanks Consumer Reports for acknowledging that a clarification was needed and for taking the appropriate steps to swiftly publish one. However, we strongly encourage the magazine to reach out to NPA and the dietary supplement industry on future stories to ensure greater accuracy.

“NPA will continue its efforts to protect our industry and our members in the media. Find out more at”


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