Consumer awareness of omega-3s growing strong.

When Americans seek a functional ingredient, there's only one that they look for more than omega-3 fatty acid – fiber. And while folks have been focused on fiber for a while, consumer awareness that omegas may be more than frat boys is relatively recent. The growing power of omega-3s in functional food and beverages is documented in research by Global Organisation for EPA and DHA omega-3, (GOED) and noted in a story on

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