tipped over salt shaker

Salt subs set to soar

The worldwide market for sodium reduction ingredients will grow to reach nearly $1.3 billion by 2021, up from $625.7 million last year, according to research from Morder.

Sodium reduction ingredients are some of the fastest-growing ingredients in the food and beverage industry, according to a recent report from global market research firm Mordor. The company’s experts forecast that the worldwide market will grow to reach nearly $1.3 billion by 2021, up from $625.7 million last year. They project a compound annual growth rate of 11.2 percent during that period.

What’s driving the hunger for salt subs? Increased demand from food processors responding to consumers clamoring for natural and less processed ingredients. In addition, 75 countries have national salt reduction strategies in place. Many include a multifaceted approach, such as taxation on high-salt foods, sodium content targets for food items, consumer education, front-of-pack labeling schemes and interventions in public institutions. Regulatory actions pertaining to salt reduction, such as mandatory targets, content labeling, food procurement policies, and taxation, have been implemented in over 30 countries. Twelve of have reported a reduction in how much salt their citizens consume. The White House issued draft guidance for how much sodium should be in processed foods in the U.S. this summer.

There’s still a long way to go when it comes to reducing salt intake, however. Based on industry estimates, the current global salt intake is over two times the recommended levels, according to a Mordor release. A recent study by the Harvard School of Public health as well as the University of Cambridge demonstrated that the sodium intake in 181 nations has exceeded the recommended levels.

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