Supplement producer New Chapter is recalling its Probiotic Elderberry supplement because the product might contain soy, which is not listed on the label, reports foodbusinessreview.com. The recall comes about a year after Proctor & Gamble purchased the U.S.-based supplement company.
Reaction to the sale by those in the natural products industry was mixed, as reported by newhope360.com. Some championed the sale for its potential to bring greater scale to New Chapter's business of making quality whole foods supplements.
Others were more inflamed than a soy-allergic person who just downed a dose of Probiotic Elderberry. In social media and on newhope360, comments ranged from "I see the end of a great company & its products," to "I can no longer recommend New Chapter to my patients." Many likened the purchase to Clorox and Burt's Bees, reported newhope360.com.
Earlier this month, newhope360.com's Carlotta Mast spoke with New Chapter founder Paul Schulick and the company's new CEO, Kyle Garner, to check in on changes in the past year and plans for New Chapter's next chapter. One of the things Garner mentioned was having adding people to the company's quality and regulatory group. (One of whom, we imagine, is not having a very good week).
The product associated with the recall is 90-count Probiotic Elderberry dietary supplement, bearing UPC code 7-27783-00123-8 and an expiration date of 31 January 2015. The product was distributed across the nation through retail stores, mail order, and direct delivery. Consumption of this product may cause serious or life-threatening allergic reaction in people sensitive or allergic to soy. It is also causing some serious headaches at New Chapter HQ.