Sugar-phobia trumps fear of HFCS

Sugar-phobia trumps fear of HFCS

General fear of sugar trumps fear of specific sweetener, according to new research from Mintel.

Buzz about high fructose corn syrup has not sent consumers trembling from the aisles, laden with bags of Stevia, scurrying home to sweeten their lives with something other than high fructose corn syrup. Americans are way more afraid of sugar in general than they are of any particular type of sweetener, according to a new brand-level consumer attitudes and behavior study 

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