Tate & Lyle launches CLARIA clean-label starches

Proprietary technology of CLARIA Functional Clean-Label Starches empowers manufacturers globally to formulate label-friendly products without compromising quality.

Tate & Lyle, a leading global provider of food ingredients and solutions, launched CLARIA® Functional Clean-Label Starches. The new CLARIA line provides manufacturers similar functionality to modified food starch plus the added benefits of a clean taste and clean label. 

CLARIA Functional Clean-Label Starches enable manufacturers to meet increasing consumer demand for simpler ingredient lists. This trend is supported by the fact that nearly 25 percent of new product launches globally were positioned as label-friendly in 2013 (Innova Market Insights). 

“Tate & Lyle recognised the need for a high-performing starch with similar functionality to a modified starch with all the benefits of a clean label,” said Esther Van Onselen, global marketing category director of Texturants and Convenience Foods at Tate & Lyle. “Although consumers demand simpler ingredient labels, taste and product experience are still primary drivers. The CLARIA line helps provide a solution to address both of these needs.”

CLARIA Functional Clean-Label Starches outperform other clean-label starches when it comes to meeting consumer expectations for taste, texture and appearance. Internal colorimetric and sensory testing demonstrated that the CLARIA line has a very neutral flavor profile and color that is comparable to modified starches. This facilitates their incorporation in food categories that have historically had limited options with functional clean-label starches. 

In addition to meeting high sensory standards, CLARIA Functional Clean-Label Starches enable manufacturers to formulate with similar functionality of a modified food starch. The patent-pending technology of the CLARIA line enables tolerance to shear, heat and acid, even under extreme conditions like ultra-high-temperatures (UHT) and homogenization. It also demonstrates high thickening efficiency and texture consistency over time.

“Tate & Lyle’s technology is unique in the marketplace because it enables the use of a simple ‘starch’ label and similar performance to modified starches, with a clean taste and neutral color,” said Werner Barbosa, platform leader, Texturants at Tate & Lyle. “The technical and scientific advancement lies in Tate & Lyle’s proprietary processing, which allows the CLARIA starch granules to remain intact throughout different processing conditions.”

CLARIA Functional Clean-Label Starches are versatile across a broad range of applications and sophisticated processes including soups, sauces, dressings, prepared meals and yoghurt. The full line includes three products that have different levels of process tolerance: CLARIA Essential, CLARIA Plus and CLARIA Elite. 

Food and beverage manufacturers in North America, Europe, China, Australasia and Latin America can now partner with Tate & Lyle to formulate with the CLARIA line. “We have a world-class team of applications experts eager to co-create with manufacturers to bring the next generation of cleaner-label products to market with CLARIA Functional Clean-Label Starches,” said Jim Carr, director of food applications, Tate & Lyle. “With our extensive expertise in ingredient formulation, we can help customers solve their texture challenges across a wide range of applications.” 

With the introduction of CLARIA Functional Clean-Label Starches, Tate & Lyle offers manufacturers more choice to develop label-friendly new products. The CLARIA line forms part of a full portfolio of label-friendly solutions including SODA-LO Salt Microspheres, TASTEVA Stevia Sweetener, PUREFRUIT™ Monk Fruit Extract, PROMITOR Soluble Gluco Fibre and PromOat Beta Glucan. 

For more information on CLARIA Functional Clean-Label Starches, visit clariastarch.com. 


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