'Try'athletes gulping sports drinks

'Try'athletes gulping sports drinks

New ingredient cocktails and marketing strategies for sports drink manufacturers, according to a recent article on bevnet.com.

Sports drinks manufacturers are mixing up their ingredients and marketing strategies, according to a recent article on bevnet.com. Many companies are focusing on occasion-based consumption and the demand for more natural products, writes Max Rothman.

“While the initial combination of hydration-ori

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