There’s too many ups and down, it’s too challenging. And to not do it out of love? Then there’s not a good reason to do it.

Love, love, love. Without it, don’t bother, says REBBL CEO Sheryl O’Loughlin.

Here, she explains the benefits of fostering a loving environment for your business.

People will move mountains for their company when they understand the mission.

Next, O’Loughlin emphasizes the importance of mission and the difference it makes in a brand’s success.

To hear more from O'Loughlin, watch her keynote at Natural Products Business School 2017. (Find it at 12:00)