If retailers can make shopping less hectic for expecting and new moms, and validate their efforts to choose healthier products, they could potentially earn loyal, longtime shoppers.
Dealing with GMO products is inevitable in the retail world. And unless your store is committed to stocking only verified non-GMO products, you'll need to understand—and help your customers do the same—which ingredients are high risk. Here, we...
An opportunity for small natural retailers to shine?
Organic has been around for more than a decade, but organic and non-GMO ingredients have been a major stumbling block for supplements adoption. So many ingredients! And, so many ingredients derived from commodity (read: GMO) crops. But innovative...
Righting the supplement story in the aisle takes preparation that begins before you even stock the shelves.
Customers would like to see more product sampling and demonstrations in perimeter departments, as well as more time-saving and heart healthy items in the deli, a new survey found.
Two-thirds of consumers in a recent survey said they've visited a retailer because of a social media post they saw. Make the most of your social marketing with these insights.
Should you use an outside agency to manage your blog ambassador program? Do you need to pay bloggers? PR pro Kate Finley has some answers.
The program, a partnership between the Produce Marketing Association and Sesame Workshop, gives retailers and suppliers access to promotional materials featuring Sesame Street characters.
Prevent posts or updates that will sour your shoppers’ perceptions by avoiding these common mistakes of social media strategy.