Design Matters' Debbie Millman became obsessed with the overnight boom of social media. With extensive research, she has cracked the code to why humans want to share their stories, align themselves with specific brands, and has discovered the next...
In the natural products industry, storytelling and thought leadership aren’t contrived marketing buzzwords. They’re the backbone of a community striving to use business as a force for positive change. Plus, content marketing is a...
Your brand starts existing the moment one person knows about it. Let these two branding experts give you some perspective for establishing your brand identity.
How these food and beverage brands employ innovative packaging to attract (and keep) new consumers.
Influencer marketing expert Denise Lamberston will explore how brands can use their online presence to boost brand awareness and support retail sales in our upcoming digital summit.
One of the best examples of supplement content marketing I've seen.
We couldn't help but be smitten with this organic dairy company's authentic, creative post that leverages an underutilized platform for content marketing.
New looks. Less waste. More convenience. We talked with companies about their packaging goals and upgrades at Expo West.
NBA star-turned-plant-based food advocate John Salley talks about using celebrity influence for good.
Natural products brands can shoot awesome video on their phones without a video crew. Here are some easy tips to capture your company's authenticity at Natural Products Expo West—and beyond.