In Session
In Session Priorities in Action EB16

From farm to trash: Can industry leaders activate consumers to reduce food waste?

Forty percent of food in the United States is wasted, much of it by consumers. In this session, leaders from across the natural products industry come together to talk about cutting-edge ways to create positive consumer change.

"The consumer does have [power] to actually drive change ... but we can't wait for the consumer, we have to do what's right and bring the consumer along with us."

—Carlotta Mast, New Hope Network

Part 1: Consumer connection

Highlights:

  • Panelists discuss the unique ways that they engage with their consumers on important issues. 
  • How do we activate consumers to reduce food waste?

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Part 2: A call to action

Highlights:

  • There are multiple places where food gets wasted in the supply chain; what are some ideas to fix this? 
  • How can we do a better job of giving consumers ways to use food in their fridge? 

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Part 3: The role of technology

Highlights:

  • Ways in which technology can impact the way we interact about food waste. 
  • Harnessing the power of kids and schools to make an impact. 

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Part 4: Incentivize change

Highlights:

  • How do we create dialogue between the supply chain, brands, retailers and distributors?
  • Incentive ideas for consumers when they reduce their food waste.

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Part 5: Empowering consumers

Highlights:

  • Empowering people to become creators and not just consumers through urban farming.
  • The issues with expiration dates and how retailers and manufacturers can help. 

This session—Priorities in Action, Incentivizing Positive Consumer Change—was recorded at Esca Bona 2016. 

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