You’re trying to balance the time to find the right partner with the fact that you need cash in your checking account.

The relationship with an investor is a lot like a marriage. You have to put a lot of trust in that partner, so you want to get it right the first time.

Caroline MacGill, managing director of Armonia, and Tim Joseph, founder and president of Maple Hill Creamery, are making it work. Here, they discuss the intricacies of the entrepreneur-investor relationship, and the added pressure that exists for mission-based brands.