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How the world's biggest problems can be solved with agriculture

Good Spread's Robbie Vitrano speaks about the intricacies of mission-driven business, the inherent link between agriculture and societal structures, and how to form an ecosystem of companies around a common goal.

"Agriculture is arguably the most powerful force in the world."

—Robbie Vitrano, Good Spread

Part 1: Aligning financial incentive and social engagement

Highlights:

  • How agriculture defines our planet and social structure. 
  • The origins of Good Spread and the mission to end severe malnutrition. 

Part 2: Future development of possibilities

Highlights:

  • How to create an ecosystem of companies working toward a common goal. 
  • Coordinating with local growers and suppliers instead of displacing them. 

Part 3: "The next right thing"

Highlights:

  • 3 guidelines for any great mission-driven business. 
  • Why the longer-term story is worth investing in. 

This session—If You Don't Live It, It Won't Come Out of Your Horn—was recorded at Natural Products Expo East 2016. Click "download" to access the presentation slides. 

 

Correction: July 30, 2017
The date of when this session was recorded was originally incorrect. It was recorded at Expo East 2016.
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