New Hope Network IdeaXchange

A powerful antidote to fear of selling

We all sell things to others, whether it's products, services, ideas or our own skills. Take these notes from a leadership coach on how to develop strong selling confidence.

An antidote is defined as a remedy that counteracts poison. And fear can be one of the most potent emotional poisons to your success. Fear of selling is likely your greatest obstacle in selling more effectively (whether you’re selling yourself, ideas, products or services).

The good news for those in the nutraceutical, supplement, whole foods and natural products industries is that you can develop a powerful antidote to fear. The antidote to fear of selling is confidence. Before giving you a powerful, proven technique to develop your selling confidence, take this awareness quiz on how many ways you sell, either currently, or in your past, in your business and personal lives. Have you:

  • Sold an idea to a co-worker, team or boss?
  • Sold yourself in a job interview?
  • Sold yourself to gain more responsibility or a leadership role?
  • Sold a product or service?
  • Sold a spouse or a friend on doing something together?
  • Sold a child on cleaning up after him/herself?

No matter what your job or social standing is, you sell. Most days, you actually sell in multiple ways, so by gaining more confidence to control your fears of selling, you also gain more influence, more success and more happiness in a well-rounded life. Below is a powerful exercise to help you develop your selling confidence.

30 days to develop strong selling confidence

Yes, this does sound like one of those infomercials you might see at 2 a.m.! But it’s true. This technique has been proven to greatly strengthen sales confidence. Here’s how to do it:

Day 1 

Step 1: Remember a time when you were confident selling an idea, product, service or yourself (like in a job interview). It could be from your childhood, teenage years or adult life. It could be personal or professional. It doesn’t matter what the selling situation was, but rather just that you were confident in doing it. This takes you into the part of your brain (the neuronetwork) that is confident in selling.

Step 2: In a journal or other place you dedicate to private thoughts, record your confident selling memory. Include the situation and how you thought, acted and felt when your confidence level was high. Write as much detail as you can about how you experienced this confidence. Even allow yourself to get so absorbed in the memory that you begin to re-experience the feelings of confidence. Some of you will experience a lot of feelings while thinking about your confident memory, while others will experience only a little bit. Both will work. As long as you bring back any amount of the feeling of confidence, you know you’ve stimulated the part of your brain that you want to strengthen, your confident in selling neuronetwork. The more you stimulate this particular neuronetwork, the bigger and stronger your neuronetwork of selling confidence becomes, thus the more confident you become selling.

Day 2

Step 1: Repeat the two steps of day one with a new memory of having been confident selling in your business or personal lives. You will now have two memories recorded.

Step 2: Reread and remember your first memory until you can bring back some of your feelings of confidence in selling. Each time you review a selling confidence memory, your confidence in selling neuronetwork gets stronger. You increase your confidence in selling.

Day 3

Step 1: Repeat the two steps of day one with a new memory you haven’t already used for this exercise.

Step 2: Reread and remember the memories you’ve previously recorded, bringing back your feelings of confidence with each one.

Day 4 through your last day (I recommend engaging for 10, 20, or 30 days in total)

Repeat the two steps of day three.

Practicing this level of repetition is like going to the gym and working out one muscle group harder and harder each day. Except here, you’re working out the confidence neuronetwork in your brain to make it bigger and stronger!

This confidence-building technique is well proven to increase your confidence in selling both professionally and personally. Although about 94 percent of the people I have surveyed want more confidence, at least some of the time, but most of them won’t put the effort into developing it.

Will you?

TC North, PhD, is co-author of the best-selling book, Fearless Leaders,  a high-performance executive coach and leadership speaker. He eats clean, is a dedicated supplement user, was a keynote co-presenter at the 2016 NBJ Summit and is committed to helping the industry create consumer trust.

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