You need to think about you story from the eyes of your consumer: what value do you provide them? What are their obstacles? Tell your story with that filter in mind.

Connecting with your consumers is paramount when it comes to standing out as a brand.

Take notes from Pineapple Collective on experiential marketing, customer loyalty and the magic of motivation. 

Avoid this #1 mistake. 

Learning is an experience, everything else is just information.

Every ingredient has a story. Learn how to utilize tactile experiences and influencer interaction to create a killer brand experience. 

To hear more, check out their session from Natural Products Business School 2017. (Find it at 1:29:55)