In Session
InSession Omnichannel Retail EE16

R.I.P. Bricks and Mortar? This omnichannel approach can keep retail stores thriving

"The retail store is not dead," says Linda Shein, "but everything needs to reshuffle and change." In this session, learn how retailers can stay ahead of the curve by utilizing new approaches and technology.

"Knowledge is power—and that balance of power has shifted. It's shifted away from the retailers and brands and into the hands of the consumer."

—Linda Shein, Wharton's Baker Retail Center

Highlights:

  • How retailers can utilize an omnichannel approach to compete and reach consumers. 
  • A look into future technologies that are changing retail: interactive digital displays, VR, "webrooming" and home delivery. 

This session—Rejuvenating the Customer Experience in the Digital Age—was recorded at Natural Products Expo East 2016. Click "download" to access the presentation slides.

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