Fruit d'Or Nutraceuticals, the world's largest grower and processor of organic cranberry and blueberry, has announced it has received approval from HealthCanada, the nation's Federal department responsible for helping Canadians maintain and improve their health, for its signature cranberry ingredients Cran Naturelle (organic cranberry) and Cran d'Or (non-organic, non-GMO). The agency approved the ingredients expressly for urinary tract health, and has awarded the supplier with three Natural Product Numbers (NPN) to market and claim the ingredients for urinary tract health maintenance and support.

The NPNs are the following:

"Obtaining approval from HealthCanada and receiving three NPNs for our ingredients ensures that our customers—and consumers—can rely upon Cran Naturelle and Cran d'Or to be safe and effective for use when concerns about urinary tract health arise," says Stephen Lukawski, vice president of business development, sales and marketing for Fruit d'Or Nutraceuticals. "In today's market, NPNs provide outstanding credibility and trust."

Lukawski adds that the company is now offering both private label in the form of ready-to-market 500 mg capsules in bulk of organic Cran Naturelle, and Cran d'Or conventional cranberry powders standardized to a guaranteed minimum potency of 10 percent PAC activity, which he describes, "is purported to be the highest of all natural potency then all other leading brands in the market place. Unlike other cranberry products we are offering the only pure organic cranberry powder on the market that does not contain any flow agents added in the encapsulation process. The capsules are also suitable for vegetarians."

Fruit d'Or Nutraceuticals, says Lukawski, is the first Canadian supplier to grow, harvest and dry its own organic cranberry powder without losing control of the quality. "We have positioned ourselves as the next-generation cranberry that is viable beyond the urinary care market. We are not just a cranberry supplier or processor. Instead we are focused on providing advanced cranberry solutions to the nutraceutical industry through research, innovation and science."